My story

I learned to build systems. Then I pointed them at selling homes.

I came out of economic informatics and became a developer — years spent building applications for large companies, where a badly designed process shows up in the numbers immediately, and nobody lets you fix the symptom without explaining the cause.

Alongside that I did marketing: six years of organic and paid, and more than five years building businesses from zero, my own included. That is where I learned the only lesson that matters, on my own money — distribution beats budget, and a campaign that doesn't end in a viewing is just expensive noise.

At Oria I do both. I build the tools we work with internally, and I take every home to where buyers actually look: TikTok, Instagram, search. Not only the portals everyone else uses, in the same format, on the same day.

A good campaign isn't measured in impressions. It's measured in people walking through the door.

— Marc Stancu, co-founder of Oria

Results

Two numbers from real campaigns.

Examples from promoting Oria listings — not industry averages.

30

visitors at one open house

Brought in over two days of promotion.

3

offers on the same apartment

In under a week from the listing going live.

Results differ from one property to the next. These are examples of what we've done, not a promise of what comes next.

How I work

Four rules I don't break.

Distribution, not just listing

A listing posted to a portal and left there isn't promotion. Every home is filmed, edited and taken to the feeds buyers actually sit in.

Organic and paid, together

Six years running both. Organic builds the trust, paid takes it to scale. Apart, each one loses half its effect.

The tools are built in-house

The CRM, the site, the open-house auction — we build them ourselves. When something doesn't work we change it the same week, not next quarter.

Measured all the way down

A campaign is judged on viewings booked and offers received. Impressions and likes are intermediate indicators, not the result.

Credentials

Mendix Advanced DeveloperGoogle Certified: Digital MarketingMicrosoft Certified: Azure FundamentalsMBA in progress — West University of Timișoara6 years in organic and paid marketing5+ years building businesses
See the LinkedIn profile